Why Facebook Advertising Is Your Ticket to $2,000/Month

Imagine reaching 2.9 billion people on Facebook. Or 2 billion on Instagram, which Meta owns. That’s the power of Meta Ads. You can target super specific audiences—like “25-year-old fitness buffs who shop online” or “new moms into eco-friendly products.”

For beginners, this is gold.
Whether you’re pushing affiliate products, running a dropshipping store, or building a brand, Facebook advertising puts you in front of the right people. But if you don’t set things up right, you’ll burn cash faster than I did on my first campaign. Let’s make sure you avoid that and start earning with FB ads.

Step 1: Set Up Your Business Facebook Ads Manager Account

First, you need a Meta Ads Manager account. No account, no ads. It’s that simple. Head to the Meta Business Suite—Google it, it’s usually the top link—and click “Create Account.” Log in with your personal Facebook account. Meta wants to know you’re a real person, not a bot spamming Meta ads.

Fill in your business name and email. You’ll get a verification email. Check your inbox. Or, you know, your spam folder.

I panicked once when mine didn’t show up. Guess where it was? Yup, spam. Don’t skip this step.

You also need a Facebook page for your business. It’s like your FB ads storefront. In Meta Business Suite, go to “Pages,” hit “Create,” and add your details. Don’t overthink it. I spent hours picking a profile picture for my first page, stressing over every detail. Nobody cares as much as you think—just pick something clean and move on.

Don’t Skip This: Warm Up Your Meta Ads Manager Account

If your Business Facebook Ads Manager account is brand new, you have to warm it up.
I learned this the hard way.
I skipped it once, thinking it was optional. My account got banned for no reason, and I was stuck, unable to run ads for weeks. It was a nightmare.

Warming up builds trust with Meta’s algorithm. It shows you’re a legit business, not pushing sketchy Meta ads. Our Bulletproof Ad Account Warm-Up PDF lays out exactly how to do this, step by step. It’s a lifesaver, and it’s free on our Discord community.

Take my advice: grab the PDF.
Spending a little time warming up your Facebook Ads Manager account saves you from big headaches. I wish I’d known this sooner.

Step 2: Create Your First Campaign in Meta Ad Manager

Now, let’s set up your campaign in Meta Ads Manager. Hit the green “Create” button. You’ll see objectives like sales, traffic, or engagement. Since you’re aiming for $2,000/month, choose “Sales.” It optimizes for conversions—people actually buying your stuff.

I tried “Traffic” once, thinking it’d get more clicks. It did, but they didn’t buy. Total waste. Stick with “Sales” to make money.

You’ll see two options: Advantage+ Shopping Campaign or Manual Sales Campaign. Go manual—it gives you control, perfect for beginners. Name your campaign something simple, like “Campaign 1.” No need to get fancy.

The key is keeping things basic. Meta Ads Manager is learning about your product and audience. Don’t mess with settings like “Advantage Campaign Budget”—it gives Meta too much control, and I’m not sure I trust their algorithm that much yet. Set your objective and move on. Simple works.

Step 3: Build Your Ad Set for Profit

Ad sets can feel tricky, especially if you’re new to digital marketing.
A common “People Also Ask” question is: “What’s the difference between a campaign and an ad set?” Here’s the deal: your campaign is the big goal, like sales. Ad sets define your audience, budget, and schedule. Each ad set has multiple ads. Think of it as a pyramid: campaign at the top, ad sets in the middle, ads at the bottom.

Try not to use over 70 ad sets per campaign—it limits edits later. But as a beginner, one or two is plenty. Name your ad set “Ad Set 1.” Since you’re going for sales, set your conversion location to “Website.” You’ll need a landing page with a clear call-to-action, like “Buy Now.”

Set your daily budget to $20. This is solid — it’s enough to test without risking too much. Schedule your ad for midnight the next day for a full 24-hour run. It gives cleaner data.

Target the United States—it’s a huge market for buyers. The transcript mentions the “big six” countries (US, UK, Australia, Canada, Ireland, New Zealand). That’s great later, but stick with the US for now to keep it simple.

Don’t touch advanced settings like “cost per result.” Overcomplicating things early on is a trap. I fell into it, tweaking everything, and my campaign was a mess. Let Meta Ad Manager learn without you micromanaging.

Step 4: Craft a Winning Ad

Now, the fun part—creating your ad. In Meta Ads Manager, select your Facebook page. Double-check it’s the right one. Pick an ad format. The PDF lists four: image, video, carousel, and collection. Start with a single image or video—it’s easy for beginners.

Upload a high-quality creative, but don’t make it too polished. I used a slick image once, like something from a fashion ad. It bombed—too “salesy.” People like authentic ads that feel real.

Link to your landing page. Write a short headline and primary text. Keep it clear, not pushy. 

Need creative ideas? You can grab the Bulletproof Ad Account Warm-Up PDF to help break everything down for you – here.

Step 5: Test and Optimize for $2,000/Month

Testing is where you turn FB ads into profits. The transcript suggests duplicating your ad set three times, each with a different ad—like an image, video, and carousel. This is like the 3-2-2 method all the gurus use: test three creatives, two audiences, and two offers (e.g., a discount and a freebie).

Run your ads for a few days without touching them.
Meta Ads Manager needs time to learn.
I tweaked a campaign after one day once. Big mistake—the algorithm got confused, and my results tanked.

Check your analytics in Meta Ads Manager. If an ad gets clicks but no sales, tweak the creative or landing page. If it’s dead, try a new audience. But don’t change everything at once—I did that, and my campaign went from bad to worse.

To hit $2,000/month, focus on scaling what works. If one ad converts well, increase its budget gradually. Test new offers or audiences. It’s a process, but with Facebook advertising, small wins add up fast.

Answering “People Also Ask” Questions

Here’s what beginners often ask:

How much do Facebook ads cost?
About $0.70 per click (CPC) or $13.75 per 1,000 impressions (CPM). But it varies. I’ve seen clicks from $0.50 to $3, depending on the niche. Another source says $0.50–$3.50 per click or $12–$20 per CPM. Start with $20/day per ad set and scale once you’re profitable.

Are Facebook advertising campaigns worth it?
Absolutely, if done right. Facebook ads are “100% worth it” with a good strategy. With 2.9 billion users, you can reach your ideal audience. I’ve had campaigns double my investment. For $2,000/month, it’s achievable with testing.

What’s the 3-2-2 method?
Test three creatives (image, video, carousel), two audiences (like US and UK), and two offers. It’s a smart way to find what works without guessing. I haven’t tried it yet, but it’s perfect for beginners aiming for profits.

Is $5 a day enough for Facebook ads?
Probably not. $5 won’t get enough data. Stick with $20, like the transcript suggests, to give Meta Ads Manager room to optimize.

What are the best Facebook advertising strategies?
Know your audience, install the Facebook pixel, try different ad formats, and make high-quality ads. I’d add: test relentlessly. Don’t quit if your first campaign flops—it’s part of the journey.

Extra Tips to Hit $2,000/Month

Install the Facebook Pixel.
It tracks what people do after clicking your ad. Great for retargeting. I thought it was too technical at first. It’s not. Set it up in Meta Ads Manager—it’s a must for profits.

Use the 3-2-2 Method.
Testing different creatives and audiences helps you find what converts. It’s like a science experiment for your Facebook ads. Start small, scale what works.

Join Our Discord Community.
It’s packed with beginners and pros sharing hacks. Grab the Bulletproof Ad Account Warm-Up PDF here to avoid bans.